I’m so excited I could burst like a snowflake on a hot cocoa mug because TODAY kicks off our Great Elf Luminaria Showdown! 🎄 Each of our elves—you magical, candy-cane-powered committee members—are about to compete in the most sparkly, jingle-filled SALES SPECTACLE since the Great Gumdrop Bake-Off of '09. The mission? Simple. Each elf must sell as many $10 luminarias as your merry elf hearts can handle! Why? Because every luminaria sold lights up the world with holiday cheer… and also because the winning elf gets eternal bragging rights, and possibly syrup. Lots and lots of syrup. So sharpen your candy canes, warm up those caroling voices, and get ready to SPREAD SOME CHEER—one luminaria at a time! The competition starts… NOW! And remember: the best way to spread Christmas sales is selling loud for all to hear! 🎅✨